The 3rd World Tourism Forum Lucerne attracted a record participation of some 400 participants. Executives, leaders and experts from the private and public sector exchanged their visions of the future with the Next Generation and Young Talents from all around the world. In plenary sessions, workshops, panel discussions, a world café and networking breaks, the participants discussed future challenges and strategies for their industry focusing on the topics Global Shift, Green Growth, Talents and New Marketing.